To create, shape and capture demand and drive growth, modern healthcare marketing needs a shift in existing paradigms—an evolved set of capabilities, services, mindsets, and enablers AND an evolved way of operating. It’s less about changing what healthcare marketing does and more about transforming how the work is done.

Our capabilities, services and solutions span the full lifecycle of strategy, planning, design, build, deployment, analysis, and optimization. We continually look to investment in evolving and enhancing our offerings to meet the ever-growing needs of our clients.

At SOLVE(D), our work is all about driving impact and outcomes across all of the various journey stages. These fall into different categories:

  • Knowledge change: Improved understanding
  • Attitudinal change: Impact on intent to change perception in response to knowledge shift
  • Behavior change: Trail or increased usage
     

We measure the change in sentiment, intent, and/or behavior along the learning journey.

To understand these mindset changes

Data & Analytics

  • Data Science & Advanced Analytics
  • Data Strategy & Solutions
  • Data Architecture & Engineering
  • Marketing Technology & Platform Strategy & Solutions
  • Research & Insights
  • Social Listening, Analytics & Intelligence
  • Media Campaign Performance Analytics, Reporting & Optimization
  • Website Performance Analytics, Reporting & Optimization
  • Data Visualization & Information Design
  • Tagging & Taxonomy
  • Business Planning
     

Media – General Market (GM) & Multicultural Market (MCM)

  • Strategy & Innovation
  • Tactical Planning & Activation
  • Negotiations & Buying
  • Stewardship & Operations
  • Measurement & reporting
  • Testing & optimization
  • Modeling & forecasting
  • Channels
    • Video: Linear TV, Addressable TVOver the Top (OTT), Connected TV (CTV), Online Video (OLV), Mobile Video
    • Programmatic: Display, Video, Audio
    • Search: Paid (SEM), Organic (SEO), Voice
    • Social: Paid Social, Organic Social, Influencer, Community Management
    • Out of Home (OOH) / Digital Out of Home (DOOH)
    • Streaming Audio
    • Radio
    • Magazine
    • Newspaper
    • Experiential
    • Conference
    • In-office
    • Content & Partnerships
       

Strategic Consulting & Advisory Services

  • Providing strategic advisory services across Growth & Innovation (Brand & Business), Sense & Shape Market Opportunity, and Digital & Business Transformation.
     

SOLVE(D) Labs

  • An innovation, R&D and think tank “sandbox” environment – with various perspectives from SOLVE(D), IPG Health, IPG (Acxiom, Kinesso, Matterkind) and external partners – to explore, develop and deploy cutting-edge methods, approaches, products, capabilities, etc.